As part of the launch of the limited-edition demi’glow highlight from Fenty Beauty, I created a custom dieline gifting box to show off the demi’glow package alongisde select shades from Fenty Beauty’s evergreen powder highlight collections. I also designed an accompanying insert to educate recipients about the new light-diffusing highlighter and build hype for the launch.

This product was especially delicate, so careful consideration was taken to prevent breaking in transit. While the outer box was kept discrete to deter package theft, the inside carton was inspired by the glowy gradients of the product and the pearlescent package components.