For 2019’s Beautycon NYC event, I had the honor of designing the event’s iconic “Halo Room”—a dedicated video set featuring the festival’s Main Stage talent.
My concept for the set was a monochromatic pink bank vault that embodies the spirit of Cardi B’s “Money Moves.” Everything was designed to be fully functional—the deposit box doors opened, the pink “money gun” shot pink branded cash, the loot bags were overflowing with shiny pink coins—creating an engaging interactive video set to capture uniquely shareable branded content.