Client:

Volvo

Art Direction:

Douglas Henry, Douglas Henry Design

While working at Douglas Henry design, I was tasked with creating a route book—a guide to travelling along a designated test-drive route for guests at a media preview—for the Volvo S60 preview in Newberg, Oregon. A unique challenge with this project was that the intended audience was primarily international visitors unfamiliar with American road signs. I overcame this challenge by providing a pictogram of any sign that may be encountered during the drive as well as brief, plain language instructions. The route book also included at pull out map of the driver's journey.

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